IMaccheroni At Home
Content Creation
A slice of Italy in Paddington, iMaccheroni is known for its handmade, classically Italian pasta dishes made with heart. Recently, the restaurant launched iMaccheroni at Home — a service delivering the same comfort and craft straight to nearby homes.
We worked closely with the iMaccheroni founder and creative team to create a suite of imagery and stop-motion videos that captured the spirit of the offering: simple, generous, and authentically Italian. After each shoot, we were sent home with a box to try — and can confirm it’s as easy and delicious as sitting down to a bowl of pasta in the restaurant itself.
