Dom Elissa X Harry's
Content Creation
Art Direction
Partnerships
Activations
Harry’s Bondi has grown from café to cult institution — a place where wellness trends, community, and culture collide. For the cafe's debut smoothie collaboration, Harry’s teamed up with local model Dom Elissa to create Blue Vitality — a blend of gut-loving ingredients she swears by in her daily routine.
We shaped the collaboration across content, design and launch. The result was a smoothie as fresh, luminous and Instagrammable as Dom herself — quickly claiming its place as a Harry’s favourite. To amplify the collaboration, Harry's hosted a pre-launch morning where Dom Elissa set up at the famous Harry's matcha cart, gifting her smoothie and selling her SelfDom journals.
